There are two types of wholesale candy distributors. The first has a catalog. The second has standards — a verified international network and a portfolio with its own identity. WOW International — WORLD OF WONDERS W-O-W INTERNATIONAL SAS — operates from the second model.
The International Network Behind Every Order
The quality of what reaches the point of sale depends on who is behind the supply chain.
WOW International has built its offering on more than 30 active alliances across 7 countries: Turkey, Mexico, Brazil, China, Colombia, India and Vietnam. These are two categories of alliances, both held to the same standard.
The first: contract manufacturers producing under WOW specifications — the origin of our proprietary brands, with full control over ingredients, formulas and presentations. The second: established international brands with proven track records and verified demand in their home markets. The selection criteria are identical in both cases: food safety certifications, traceability, and batch-to-batch reproducibility.
The partners in this network export to European and North American markets. The standards they apply to those shipments are the same they apply to WOW orders.
The Portfolio: From Gummies to Bonbons
WOW distributes across Ecuador the categories that drive volume in traditional trade:
- Gummies — WE LUV GUMMIES!, themed and playful formats
- Marshmallows — LUCKY MELLOWS!, premium figures
- Hard and sour candies — SUGARHIT!, intensity-driven sensory experiences
- Liquid candies — FREAKY LIKI!, interactive formats
- Popping candy — ROCKY BOMBS!, high-intensity carbonated candy
- Chewing gum — HEY BUBBA!, retro/vintage aesthetic
- Chocolates — SAMADHI CHOCOLAT!, premium bonbons
- Cookie + cream — KRIMI & KRONCHI!
- Innovative jellies — HELLO JELLY!
More than 14 proprietary brands, conceived and registered internally under the SOMOS WOW! umbrella. The model also includes the distribution of selected international brands — among them, the exclusive Ecuador license for Peanuts/Snoopy (WILDBRAIN INTERNATIONAL): 75 years of global history, distributed exclusively in Ecuador by WOW.
National coverage across all 24 provinces. Traditional B2B wholesale channel: regional supermarkets, distributors, convenience store chains, traditional retail. 30-day commercial credit.
The Standard WOW Applies to Every Alliance
WOW International has operated under ISO 9001:2015 from day one. This is not a compliance certificate — it is the system that ensures every product in the portfolio, whether a proprietary brand or an international brand, moves through the same import, storage, quality control, and dispatch processes.
For an international supplier evaluating WOW as a distribution partner, it is concrete evidence of operational capability. For a B2B buyer placing our products on their shelves, it is consistency guaranteed — regardless of which part of the portfolio they are ordering.
More than 30 active alliances. More than 14 proprietary brands. One wholesale candy distributor in Ecuador connecting both worlds — with national coverage and standards that don’t compromise.
